The Pluralytics algorithm assigns a "value" to every single word in a given post, such as "confident" or "energized," and then scores that post against a custom benchmark set up to replicate the values of the post's intended audience, according to co-founder Alisa Miller. Business owners can then turn their copywriting into a science, using data to ensure that every word is as effective as possible at converting ad viewers into customers. As an example, Miller says that the algorithm can determine the subtle differences between words with the same meaning, such as give versus donate.

From automating accounting tasks to using chatbots to address customer queries, AI has been a key player in making businesses easier to run and more available for customers. This helps both you and the customer: it saves the customer from having to scroll through things they don't need or are not interested in; and it helps your business draw more attention to products that you know your customers will buy. What AI does, as mentioned above, is gather all customer data and present them in such a way that it is easier for your sales team to understand your customers better. Getting to know your customers better will help them pitch your products to your customers and actually generate a sale. Introducing AI into your sales process will result in higher revenue from sales and more customers than you started with before AI.